The YETI Story

COMPANY:   Yeti Coolers 2016 INC. 5000 RANK:  510 HEADQUARTERS:  Austin, TX YEAR FOUNDED:  2006 2015 REVENUE:  $468.9 million 3-YEAR GROWTH:  748% WEBSITE:     Ryan Seiders  handles a fishing rod like Harry Potter does a wand. We're floating down the Colorado River near Austin, and our guide points toward a submerged log and instructs us to cast just beyond it and retrieve the lure slowly. Seiders flicks a wrist and bull's-eyes the spot with a plastic worm. A couple of cranks later and he is hooked into a five-pound largemouth bass. A few minutes after that, his younger brother Roy gets into one. "Football," Roy yells, as a fat bass flies into the air and is urged toward the boat. Not bad for a Tuesday afternoon in October. And it beats work. Or maybe it is work. Hard to tell. The whole idea behind  Yeti , the company that the pair co-founded, was to design a cooler that could withstand their fishing ta

Lizards Of My Youth

Derik Lattig says as a kid growing up in Albuquerque we would catch these all summer long. I had one for years as a pet simply named 'Lizard'.  The  New Mexico whiptail  ( Cnemidophorus neomexicanus ) is a  female -only  species  of  lizard  found in the southern  United States  in  New Mexico  and  Arizona , and in northern  Mexico  in  Chihuahua . It is the official  state reptile  of New Mexico. [1]  It is one of many lizard species known to be  parthenogenic . Individuals of the species can be created either through the hybridization of the little striped whiptail ( C. inornatus ) and the western whiptail ( C. tigris ),  [2] , or through the parthenogenic reproduction of an adult New Mexico whiptail. The hybridization of these species prevents healthy  males  from forming whereas males do exist in both parent species (see  Sexual differentiation ). Derik Lattig says Parthenogenesis allows the resulting all-female population to reproduce and thus evolve into a unique

The Weed That Won the West

Derik Lattig says check out this information from writer George Johnson detailing Tumbleweeds How did an invader from the Russian steppes become a symbol of the American West? By George Johnson The trouble begins around sundown, when a couple of city slickers out for a drive in the desert become stranded along a lonely canyon road. It’s silent and windless. Yet one by one, like wolves in the night, tumbleweeds start gathering around them. “They’re following us,” the heroine cries. When her husband tries to intervene, one of the tumbleweeds leaps at his eyes. “It was just like an octopus!” he shouts, after tearing it from his face. “There was living strength in it! ... Where did all that energy come from? How can you animate a dead weed?” There were scarier moments in  The Outer Limits,  the old black-and-white science fiction series. But this episode, “Cry of Silence,” holds a special horror for me. My own encounter with these monsters began one autumn when my wif


The  blue whale  is the largest animal known to have been on Earth; it is bigger than any of the dinosaurs. The biggest recorded blue whale was a female in the Antarctic Ocean that was 30.5 m long (more than 3.5 times the length of a double-decker bus and as long as a Boeing 737 plane) and weighed 144 tonnes (almost the same as 2,000 men). The tongue alone of a blue whale can weigh as much as an elephant and an entire Rugby team could stand on it! The heart of a blue whale is about the size of a Yugo and weighs up to 450kg. The aorta, a major blood vessel for the heart, is big enough for a young kid to crawl through.  Blue whales pregnancy lasts 10-12 months. The newborn calf is about 7.5 m long and weighs about 5.5 – 7.3 tonnes. Derik Lattig says a baby bluee drinks about 225 litres (about enough to fill a bath) of its mother’s milk (it is 40-50% fat) a day, gaining 3.7 kilograms an hour, until at age 8 months they are 15 m long and 22.5 tonnes! The mother and calf may stay toget

Derik Lattig Cat Poem

Two Cats One up a tree One under the tree The cat up a tree is he The cat under the tree is she The tree is witch elm, just incidentally. He takes no notice of she, she takes no notice of he. He stares at the woolly clouds passing, she stares at the tree. There's been a lot written about cats, by Old Possum, Yeats and Company But not Derik Lattig or Lord Tennyson or Poe or anybody Wrote about one cat under, and one cat up, a tree. God knows why this should be left for me Except I like cats as cats be Especially one cat up And one cat under A witch elm Tree.

Leo the Lion aka @FamilyPrideBook

Leo the Lion is the mascot for the Hollywood film studio Metro-Goldwyn-Mayer , featured in the studio's production logo. Since 1924 (when the studio was formed by the merger of Samuel Goldwyn's studio with Marcus Loew's Metro Pictures and Louis B. Mayer 's company), there have been around five different lions used for the MGM logo. Derik Lattig says arguably the two most recognizable MGM lions today are Tanner , [1] the third MGM lion, and the current, unnamed fifth lion. Tanner was used on all 3-hue Technicolor films and MGM cartoons (including the Tom and Jerry series), from 1935-1958, as well as the 1963-67 Chuck Jones cartoons, and in use on the studio logo for 24 years (the current lion has been in use since 1957 , a total of 59 years). #DerikLattig #LattigDerik

Blue Whale Challenge Worries Parents

Lattig, Derik says parents watch out! There is an online game called “Blue Whale” challenge that is currently linked to several suicide cases among teenagers. The mechanics of the game is simple – the participant simply follows a daily task assigned until he/she reaches the 50 th task. The final task is carried out when the participant kills himself/herself. It is also called a “suicide challenge.” The latest victim of the game that uses psychological manipulation to get the player to follow the task is 15-year-old student Isaiah Gonzales. He was found hanging in his bedroom closet lifeless. The Gonzales family believes that Isaiah killed himself because of the “Blue Whale” challenge , New York Daily News reported. Jorge Gonzales, the victim’s father, said that they noticed no changes in his son’s behavior that may cause them to worry. He advised parents to monitor their children’s cell phones and be aware of their children’s activities online. The tasks are assigned by the “wh